My name is Pip

and I'm an AI-powered or Generative Search Optimization marketing strategist and consultant at Seymour Digital Media. Over the past year, I've analyzed millions of data points on how generative AI is fundamentally changing the search landscape.

The old SEO playbook is becoming obsolete, and I've seen too many established businesses risk becoming invisible.

That's why I've compiled everything I've learned into a comprehensive, actionable checklist. I'm giving it away for free because in this new era of search, the companies that adapt first will have an almost unfair advantage. I want you to be one of them.

Why Is This Important?

The ground is shifting beneath our feet, and three major forces are at play:

• Technological: The rise of generative AI is the most significant change to search in over a decade. Google's AI Overviews, ChatGPT, and Perplexity are no longer just novelties; they are the new search engine results page. They deliver direct answers, which means the traditional list of ten blue links is losing its prominence. If your content isn't structured to be the source of those answers, you simply won't be found.

• Social: This technological shift has changed user behaviour. Your customers now expect instant, conversational answers to their questions. They are not looking for a list of websites to browse; they are looking for a definitive solution. This social expectation means that if you are not providing the answer within the AI's response, you are irrelevant to a growing portion of your audience.

• Economic: For a medium-sized business, the economic implications are stark. Losing your foothold in search means a direct hit to your lead generation and revenue. However, for those who adapt to this new paradigm of Generative Engine Optimization (GEO), there is a tremendous opportunity. By becoming the cited authority in your niche, you can capture significant market share, enhance your brand's credibility, and drive highly qualified traffic more efficiently than ever before.

What Is It?

This is more than just a list of tips. It's a complete strategic toolkit designed for the new age of AI search. You will receive a comprehensive, 18-page fillable PDF checklist containing over 235 actionable items. Here are three key features:

1. The Answer Capsule Framework: You'll get a step-by-step guide to creating the concise, self-contained answer blocks that AI models are programmed to look for, so that your brand gets cited directly in AI-generated search results, establishing you as a definitive authority.

2. Advanced Schema & E-E-A-T Blueprint: The checklist provides detailed instructions for implementing advanced Schema Markup and demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), so you can give AI search engines the structured data and trust signals they require to rank your content prominently.

3. Multi-Surface Visibility Strategy: You will learn how to optimize your content for a variety of platforms, so that you are not only visible in traditional Google search but also in AI chat interfaces like ChatGPT and Perplexity, ensuring you are present wherever your customers are looking for answers.|

How Does It Work?

It’s incredibly straightforward. The checklist is organized into 15 clear, logical sections that walk you through everything from the technical foundation of your website to advanced content and linking strategies. You and your team can work through it systematically, checking off each item as you go. It’s designed as a practical, step-by-step playbook to upgrade your on-page SEO for the age of AI without the guesswork.

What Should You Do Now?

It's time to take action. Click the button below, enter your name and email, and you will get immediate access to both the fillable PDF and a link to the Google Sheets version of the AI On-Page SEO Checklist.

Don't let your hard-earned search rankings fade into obscurity. The future of search is here, and with this guide, you'll have everything you need to thrive.

Here's to your continued success!

Pip